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Illustrative Creative Director AI MasterCourse scene: a director reviews a coordinated, finished campaign across formats.

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Creative Director · 10-Day AI MasterCourse: Tasks, Proactive Agents & Factory · Jan 18, 2027 cycle

$9,197

Learn to connect creative prompts and proactive production agents into a Factory of proactive AI agent teams for strategy, concept development and delivery review, with final creative-director approval.

Build a Factory of proactive AI agent teams for creative preparation. Use a Dot to coordinate continuing work across their handoffs and return coherent options, versioned revisions and unresolved creative choices. Test changing inputs, blocked work and a later restart. The director chooses the concept; authorized people approve client commitments and release.

Course details

Creative Director AI MasterCourse

10 live days · Your work, in practice

Direct a Factory for campaign delivery.

Choose MasterCourse for all ten days and the exclusive Capstone. Build and test a bounded campaign process using sample assets and simulated revisions.

Give a strong creative idea a working process. Build a precise brief, assign recurring research and production preparation to proactive agents, then direct a Factory of proactive AI agent teams that carries an approved concept through to a coherent campaign handover.

Creative direction joins audience insight, a distinctive point of view and the realities of delivery. The exercises keep the brief, references, feedback and asset versions connected so that coordination supports the idea rather than flattening it.

What you learn

Learn to connect creative prompts and proactive production agents into a Factory of proactive AI agent teams for strategy, concept development and delivery review, with final creative-director approval.

Build a Factory of proactive AI agent teams for creative preparation. Use a Dot to coordinate continuing work across their handoffs and return coherent options, versioned revisions and unresolved creative choices. Test changing inputs, blocked work and a later restart. The director chooses the concept; authorized people approve client commitments and release.

10 live sessionsIntro, Intensive and exclusive Capstone includedClass recordings in the members portal

Proactive Agents · OpenAI Dots

Create it. Name it. Put it to work.

Create and test a proactive AI agent, give its role a stable name, and define what it may do. Then hand supported work to OpenAI Dots for one run or a continuing responsibility. Your Dot can keep working between conversations, using approved context and connected tools, and return results or ask for a decision without a fresh prompt for every step.

Give the role a name and a brief

Name the role Campaign Studio. Provide the accepted brief, licensed references, selected concept, asset list and review standard. Connect the approved asset or review workspace; preserve the direction and decision record for the next batch.

Choose a run or an ongoing responsibility

A Dot has its own cloud computer and browser. When the assignment, files and tools are available there, it can work while your phone or computer is off. Always-on means available to continue the responsibility; it may wait for a schedule, input or approval and remains subject to access and usage limits. Work using local files or applications still needs that connected computer online with the ChatGPT app open.

Set the return and the review rhythm

Return coherent options, versioned revisions and unresolved creative choices under the same named responsibility, with source versions and completed, waiting and blocked work clearly separated. Agree whether you need a scheduled report, an update on a material change, or a decision request. The director chooses the concept; authorized people approve client commitments and release.

Agree when results are due, which changes deserve an alert and where to review them. Confirm recurring schedules, time zones and end dates; connecting an app alone does not enable monitoring. Test a changed input and a blocked step. Before retiring the responsibility, stop its delegated work and cancel its schedules separately. Keep the reviewed instructions so you can recheck access and resume when needed.

Connect only what the role needs

Use licensed references and approved campaign material. Respect client confidentiality, embargoes and permissions for people’s likenesses. The Dot may prepare and organize work within its brief; concept selection, client commitments and public release remain with the authorized people.

Creative software, client libraries and review platforms need their own supported access. A cloud assignment does not automatically control every production application or clear the rights to an asset.

This practice is part of the existing proactive agent assignments and review time. It does not add class days or extend the hours shown in your booking.

The learning map

Work units by day

10 days of practical work for Creative directors, art directors, design leads and brand leaders. Every unit below has an output and a review point.

Your learning plan: these are the tasks you will practice. The time suggested for each task is a guide; your booking shows the confirmed class dates and start and end times.

Day 01Intro

Creative briefing · Audience

Write a brief that guides the work

  1. 1.1Define the audience and response
  2. 1.2Set the creative boundaries
  3. 1.3Write a reusable creative prompt
Day 1 details ↓
Day 02Intro

Concept routes · Creative judgment

Compare ideas on their merits

  1. 2.1Develop distinct concept routes
  2. 2.2Critique against the brief
  3. 2.3Present the selected direction
Day 2 details ↓
Day 03Intensive

Brief proactive agent · Change control

Keep the brief current

  1. 3.1Define the brief-update proactive agent
  2. 3.2Test late and conflicting feedback
Day 3 details ↓
Day 04Intensive

Proactive Research agent · Reference updates

Keep references useful and traceable

  1. 4.1Build the reference-research proactive agent
  2. 4.2Review relevance and unsupported claims
Day 4 details ↓
Day 05Intensive

Concept proactive agent · Controlled variation

Prepare variations without losing the idea

  1. 5.1Define the variation-preparation proactive agent
  2. 5.2Run and review a sample batch
Day 5 details ↓
Day 06Intensive

Feedback proactive agent · Asset readiness

Turn feedback into precise revisions

  1. 6.1Create the feedback-routing proactive agent
  2. 6.2Check asset readiness
Day 6 details ↓
Day 07Intensive

Creative operations · Recurring cycles

Test the brief-to-delivery workflow

  1. 7.1Connect the creative proactive agents
  2. 7.2Test delays and recovery
Day 7 details ↓
Day 08MasterCourse - Capstone

Factory design · Creative proactive AI agent teams

Organize the campaign Factory

  1. 8.1Assign creative proactive AI agent team responsibilities
  2. 8.2Define the proactive AI agent team handoff standard
Day 8 details ↓
Day 09MasterCourse - Capstone

Factory coordination · Campaign consistency

Carry one idea across the deliverables

  1. 9.1Run the campaign handoffs
  2. 9.2Resolve revisions across proactive AI agent teams
Day 9 details ↓
Day 10MasterCourse - Capstone

Factory operation · Creative release

Approve a repeatable delivery process

  1. 10.1Refine the proactive AI agent team instructions
  2. 10.2Set creative release gates
  3. 10.3Run the complete campaign simulation
Day 10 details ↓

The work behind the map

Daily detail

Follow the work from its starting material to a result you can inspect. Each checkpoint gives you a reason to approve, revise or stop.

Daily plans

Intro

Days 1–2 · Tasks

Frame a useful first pass.

Direct one important task at a time. Give the prompt enough context, inspect the result and improve it before reuse.

Day 01

Write a brief that guides the work

3 work units

Use a sample campaign challenge to define audience, intended response and creative constraints. Establish the judgment behind the brief before generating options.

  1. 1.1

    Define the audience and response

    Turn the sample business request into a specific audience, communication task and desired response. Separate supplied audience evidence from assumptions that need research.

    Suggested time for this task: 1 hour in Full Course; 30 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    An audience and communication brief with open questions.
  2. 1.2

    Set the creative boundaries

    Specify brand voice, visual references, required elements, exclusions and delivery formats. Explain the purpose of each reference rather than asking for an indistinct imitation.

    Suggested time for this task: 1 hour 20 minutes in Full Course; 40 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    A creative-direction brief and annotated reference set.
  3. 1.3

    Write a reusable creative prompt

    Combine the audience, idea and constraints in a prompt for one concept exploration. Review the result against the brief and revise instructions that invite generic work.

    Suggested time for this task: 1 hour 40 minutes in Full Course; 50 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    A reviewed creative prompt and a first concept study.

By the end of the day

A concise brief and prompt that give creative exploration a useful direction.

Review checkpoint

Check that the brief names a real communication task and that references are permitted, relevant and interpreted deliberately.

Back to the work-unit overview ↑
Day 02

Compare ideas on their merits

3 work units

Explore a few distinct routes from the same brief. Judge the idea, audience fit and execution together instead of selecting the most polished image automatically.

  1. 2.1

    Develop distinct concept routes

    Create two or three deliberately different directions using the approved brief. Describe the central idea and how each route should feel before preparing representative visual or motion tests.

    Suggested time for this task: 1 hour in Full Course; 30 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    A small concept set with a clear idea behind each route.
  2. 2.2

    Critique against the brief

    Compare the routes for audience fit, brand character, clarity and practical execution. Identify what a promising route still needs rather than declaring the first result finished.

    Suggested time for this task: 1 hour 20 minutes in Full Course; 40 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    A concept comparison and specific revision notes.
  3. 2.3

    Present the selected direction

    Prepare a concise rationale with references, constraints and next steps. Refine your briefing, exploration and critique prompts, then test how they respond to a changed requirement.

    Suggested time for this task: 1 hour 40 minutes in Full Course; 50 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    Practice explaining a selected concept and refining the prompts that shaped it.

By the end of the day

Practice briefing, exploring and evaluating a concept direction you can explain and develop.

Review checkpoint

Review consistency with the brief, not visual novelty alone. Mark unresolved rights, production and approval questions.

Back to the work-unit overview ↑

Intensive

Days 3–7 · Proactive Agents

Keep recurring work moving.

Build proactive agents that run defined tasks over time. Give each one a trigger, working record and limits, then review its exceptions and results.

Build the proactive agent and test one complete run. Name its role, approve its inputs and connections, then hand suitable work to a Dot. Choose a single assignment or a continuing responsibility with clear reports, review points and a way to stop.

Day 03

Keep the brief current

2 work units

Build a proactive agent that processes approved brief changes and prepares their impact. The proactive agent should preserve the creative decision record rather than rewrite direction whenever feedback arrives.

  1. 3.1

    Define the brief-update proactive agent

    Set the approved-change trigger, required fields and saved brief version. Have the proactive agent classify changes, identify affected deliverables and request review when instructions conflict.

    Suggested time for this task: 2 hours in Full Course; 1 hour in Crash Course. Part of your class day, not extra time.
    Practice result
    A brief-update proactive agent and versioned creative record.
  2. 3.2

    Test late and conflicting feedback

    Submit a seeded update, a duplicate and an unapproved request. Preserve accepted instructions, stop conflicting changes and prepare a decision request for the creative director.

    Proactive agent practice. Create and test the creative preparation proactive agent on one sample run. Name the role Campaign Studio and hand supported work to a Dot using the approved brief, licensed reference set and asset review record. Define permitted actions and the return you expect; inspect the first result before giving it an ongoing responsibility.

    Suggested time for this task: 2 hours in Full Course; 1 hour in Crash Course. Part of your class day, not extra time.
    Practice result
    A change-impact report and creative decision queue.

By the end of the day

A proactive agent that keeps approved direction distinct from incoming requests.

Review checkpoint

Check that stakeholder preference is not treated as a final creative decision and that repeated feedback does not create duplicate revisions.

Back to the work-unit overview ↑
Day 04

Keep references useful and traceable

2 work units

Give a proactive agent a recurring research assignment within approved sources. A useful reference should explain a creative possibility, not simply enlarge a moodboard.

  1. 4.1

    Build the reference-research proactive agent

    Define the audience question, source boundaries and update schedule. Record reference origin, usage questions and the reason each item relates to the brief.

    Suggested time for this task: 2 hours in Full Course; 1 hour in Crash Course. Part of your class day, not extra time.
    Practice result
    A proactive research agent and an annotated reference register.
  2. 4.2

    Review relevance and unsupported claims

    Seed an outdated reference, an uncertain usage status and a weak audience claim. Have the proactive agent flag the issues and prepare questions instead of presenting them as verified support.

    Proactive agent practice. Give the proactive reference role access only to approved sources and confirm when it should revisit them. Return provenance, relevance and rights questions with new references; do not turn discovery into automatic clearance.

    Suggested time for this task: 2 hours in Full Course; 1 hour in Crash Course. Part of your class day, not extra time.
    Practice result
    A research digest and a reference-review queue.

By the end of the day

A recurring research digest that connects references to creative decisions.

Review checkpoint

Inspect source context and distinguish audience evidence from aesthetic interpretation. Do not assume a discovered asset is cleared for production.

Back to the work-unit overview ↑
Day 05

Prepare variations without losing the idea

2 work units

Build a proactive agent that turns an approved direction into structured variation briefs. Use a small batch of permitted image or motion tests to examine how well the instructions hold.

  1. 5.1

    Define the variation-preparation proactive agent

    Trigger work from an accepted concept and specify which elements must remain consistent. Have the proactive agent prepare variation prompts, format requirements and evaluation questions in a saved job record.

    Suggested time for this task: 2 hours in Full Course; 1 hour in Crash Course. Part of your class day, not extra time.
    Practice result
    A concept-preparation proactive agent and a controlled variation plan.
  2. 5.2

    Run and review a sample batch

    Execute a small batch through supported tools or a guided manual handoff. Record the settings and versions, allow a bounded revision and escalate outputs that drift from the idea.

    Proactive agent practice. Set up a proactive variation role that can prepare another bounded batch from the accepted concept. Compare independent options, bring selection to the director and hold dependent production until the choice is approved.

    Suggested time for this task: 2 hours in Full Course; 1 hour in Crash Course. Part of your class day, not extra time.
    Practice result
    A reviewed variation set and an execution log.

By the end of the day

A repeatable preparation process for creative variations with traceable review.

Review checkpoint

Check continuity of idea, brand and audience fit. Automation must follow the tool’s supported access; visual generation still needs creative judgment.

Back to the work-unit overview ↑
Day 06

Turn feedback into precise revisions

2 work units

Use proactive agents to organize approved feedback and check the sample asset set. Their job is to make revision and delivery requirements easier to act on.

  1. 6.1

    Create the feedback-routing proactive agent

    Process approved comments into revision tasks tied to asset versions and owners. Preserve the original comment and flag conflicting requests or missing creative decisions.

    Suggested time for this task: 2 hours in Full Course; 1 hour in Crash Course. Part of your class day, not extra time.
    Practice result
    A feedback proactive agent and a version-linked revision queue.
  2. 6.2

    Check asset readiness

    Configure an asset-checking proactive agent to inspect supplied metadata against required formats, naming and approval status. Stop a delivery-ready label when a required asset or approval is missing.

    Proactive agent practice. Connect the permitted review record and define the feedback changes that need attention. Have the proactive role prepare precise revision requests against the current asset version and escalate contradictory direction.

    Suggested time for this task: 2 hours in Full Course; 1 hour in Crash Course. Part of your class day, not extra time.
    Practice result
    An asset-checking proactive agent and a readiness report.

By the end of the day

A revision queue and asset record that show what is ready and what still needs a decision.

Review checkpoint

Review the actual creative work as well as its metadata; a correctly named file is not proof of visual quality, rights clearance or approval.

Back to the work-unit overview ↑
Day 07

Test the brief-to-delivery workflow

2 work units

Run the proactive agents through a compressed campaign revision cycle. Check whether creative direction survives changed requirements, interrupted work and multiple versions.

  1. 7.1

    Connect the creative proactive agents

    Pass an approved brief through research, variation preparation, feedback and asset checking. Save accepted versions and prepare a concise review pack after each simulated update.

    Suggested time for this task: 1 hour 40 minutes in Full Course; 50 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    A tested creative workflow and review pack.
  2. 7.2

    Test delays and recovery

    Withhold a required approval, repeat a comment and interrupt a preparation run. Check bounded retries, saved state and resumption without creating conflicting asset versions.

    Proactive agent practice. Let Campaign Studio continue a cloud-capable assignment while you leave the chat. Inspect the result, block one input and test recovery. Then retire the responsibility: stop active delegates, cancel future schedules and retain the reviewed instructions. Recheck access and inputs before calling it back into service.

    Suggested time for this task: 2 hours 20 minutes in Full Course; 1 hour 10 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    A failure-test log and creative-proactive agent operating guide.

By the end of the day

A recurring creative workflow that prepares work and exceptions for your review.

Review checkpoint

Follow one change from the brief to the final asset record and confirm that no superseded version is presented as approved.

Back to the work-unit overview ↑

MasterCourse - Capstone

Days 8–10 · MasterCourse only · Factory

Direct a Factory of proactive AI agent teams.

Coordinate multiple supervised proactive AI agent teams around a larger outcome. Define what each proactive AI agent team delivers, how work changes hands and where you approve the result.

Build a Factory of proactive AI agent teams around a shared outcome. Give each team accepted inputs, a named responsibility and a clear handoff. A Dot can coordinate continuing work and delegate bounded runs; each role does not need a separate personal Dot.

Day 08

Organize the campaign Factory

2 work units

Build three coordinated proactive AI agent teams around the same creative direction: Strategy and Insight, Concept and Production, and Delivery Review. Give each a distinct contribution and handoff.

  1. 8.1

    Assign creative proactive AI agent team responsibilities

    Group audience and reference proactive agents into Strategy and Insight; concept and variation proactive agents into Concept and Production; and feedback and asset-checking proactive agents into Delivery Review.

    Suggested time for this task: 1 hour 40 minutes in Full Course; 50 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    A campaign Factory plan defining each proactive AI agent’s role and each proactive AI agent team’s responsibility.
  2. 8.2

    Define the proactive AI agent team handoff standard

    Specify the accepted brief, references, asset versions and approval status that must accompany every handoff. Give receiving proactive AI agent teams a clear way to return incomplete work.

    Proactive agent practice. Brief the Dot on the campaign proactive AI agent teams, shared concept and handoff checks. Test the distinction between parallel preparation and production that must wait for an approved choice. Give each role a stable name and decide which responsibilities continue between cycles.

    Suggested time for this task: 2 hours 20 minutes in Full Course; 1 hour 10 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    Proactive AI agent team handoff contracts and a shared campaign record.

By the end of the day

A Factory of multiple proactive AI agent teams built around one coherent campaign idea.

Review checkpoint

Check that proactive AI agent teams have distinct outputs and that the creative director retains the authority to choose and change the direction.

Back to the work-unit overview ↑
Day 09

Carry one idea across the deliverables

2 work units

Run a bounded campaign set through the proactive AI agent teams. Introduce a late format change and contradictory feedback to test coordination under realistic pressure.

  1. 9.1

    Run the campaign handoffs

    Pass the accepted strategy into concept preparation, then route the sample asset set to Delivery Review. Preserve the link between each asset, its brief and the approval decision.

    Suggested time for this task: 1 hour 40 minutes in Full Course; 50 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    A coordinated campaign run and handoff record.
  2. 9.2

    Resolve revisions across proactive AI agent teams

    Change one delivery requirement and add conflicting feedback. Identify affected assets, ask for the missing creative decision and carry the approved revision through all proactive AI agent teams.

    Proactive agent practice. Change the approved direction and ask the Dot to identify affected assets and proactive AI agent teams. Review a reconciled delivery set with stale versions clearly separated. Check that waiting work resumes only after the required input or decision is accepted.

    Suggested time for this task: 2 hours 20 minutes in Full Course; 1 hour 10 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    A revision-impact map and a consistent second campaign set.

By the end of the day

A Factory that can coordinate changes without losing the approved creative direction.

Review checkpoint

Review the set as a whole. Each deliverable should serve the same idea while respecting its own format and audience context.

Back to the work-unit overview ↑
Day 10

Approve a repeatable delivery process

3 work units

Demonstrate the campaign Factory on a small, complete sample. Finish with a process you can direct and evaluate further, not a claim that production can run without creative oversight.

  1. 10.1

    Refine the proactive AI agent team instructions

    Use the test findings to clarify proactive AI agent team prompts, source permissions, version rules and escalation. Document where visual inspection, specialist production work or rights review remains necessary.

    Suggested time for this task: 1 hour in Full Course; 30 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    Reusable proactive AI agent team instructions and a production-limits register.
  2. 10.2

    Set creative release gates

    Define the checks for idea, brand, format, approved assets and unresolved usage questions. Assign final approval and a clear return route for work that misses the standard.

    Suggested time for this task: 1 hour 20 minutes in Full Course; 40 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    A creative release checklist and revision procedure.
  3. 10.3

    Run the complete campaign simulation

    Process a new approved brief, a sample variation batch and a returned asset. Assemble the reviewed campaign set with its rationale, source record and handover instructions.

    Proactive agent practice. Run another sample campaign cycle and review the complete creative return. Confirm that the selected direction, rights checks and release approval are represented before any external delivery. Retire the Factory’s active work and schedules, then rehearse a restart from its reviewed roles and a fresh approved input.

    Suggested time for this task: 1 hour 40 minutes in Full Course; 50 minutes in Crash Course. Part of your class day, not extra time.
    Practice result
    A demonstrated campaign Factory and reviewed creative handover.

By the end of the day

Practice directing a creative Factory through concept development, production handoffs and final review.

Review checkpoint

The creative director approves the result before release. Classroom output does not establish production readiness, rights clearance or campaign performance.

Back to the work-unit overview ↑

Days 8–10 · MasterCourse - Capstone

A Factory with clear handoffs.

Carry an approved campaign idea from research and concept development to a coherent, reviewed set of deliverables.

Proactive AI agent team 1

Strategy and Insight

Proactive agent roles
Brief-update, Audience-research, Reference
Deliverable
An accepted creative brief and annotated evidence and reference bundle.
Handoff
Send accepted direction to Concept and Production; escalate unsupported assumptions or unresolved source permissions.
Acceptance check
The audience, desired response, brand constraints and reference origins are explicit.

Proactive AI agent team 2

Concept and Production

Proactive agent roles
Concept-preparation, Variation, Version-tracking
Deliverable
A sample campaign set with rationale, prompts and asset versions.
Handoff
Send the set and its creative record to Delivery Review; return missing direction to Strategy and Insight.
Acceptance check
The work follows the approved idea and identifies unfinished assets, unsupported access and unresolved production questions.

Proactive AI agent team 3

Delivery Review

Proactive agent roles
Feedback-routing, Asset-checking, Consistency
Deliverable
A checked campaign handover and a creative approval queue.
Handoff
Return defects to the responsible proactive AI agent team and present complete work to the creative director.
Acceptance check
The set is coherent, required formats and versions are identified, and final release has explicit human approval.

Simulate approved brief changes, variation runs and returned assets. proactive AI agent teams retain a common direction and version record while testing acceptance and revision between groups.

The creative director approves direction and final work. Production, rights and brand owners resolve questions in their areas; proactive agents do not publish or grant usage rights.

The Capstone builds and tests a supervised prototype with sample cycles, revisions and exceptions. Longer projects continue beyond class; three days do not imply completion of a full production program.

A Factory that can carry work forward

Coordinate Strategy and Insight, Concept and Production and Delivery Review as teams of proactive AI agents. The Dot keeps the accepted concept in view across continuing batches. Independent preparation can run in parallel; dependent production waits for the director’s choice and accepted changes.

Keep the approved brief, source versions and decisions in the shared handoff record. Notes help preserve context; they do not replace a checked record. Test a second cycle, a blocked handoff and recovery. Retire the Factory by stopping active delegates and future schedules; retain the reviewed roles for a later restart.

Your time commitment

How long is each class day?

You attend 10 live classes, one on each scheduled day. Choose Full Course or Crash Course for all 10 days. The times below include breaks.

Full Course

6 hours per day

More time to practice, ask questions and review your work.

Suggested plan for one day

Lessons and hands-on practice
4 hours
Review and questions
30 minutes
Lunch break
1 hour
Two short breaks
15 minutes each

10 class days × 6 hours = 60 hours totalIncludes all scheduled breaks.

Crash Course

2 hours 30 minutes per day

The same topics in shorter classes, with prepared examples and less practice time.

Suggested plan for one day

Lessons and hands-on practice
2 hours
Review and questions
20 minutes
One short break
10 minutes

10 class days × 2 hours 30 minutes = 25 hours totalIncludes all scheduled breaks.

Lunch, breaks and review time are already included in each day. The task times in Daily detail fit inside the practice time above. Your trainer may adjust the plan; the start and end times shown with your selected dates are the ones to follow.

Choose your starting point

One progression. Three choices.

Intro teaches individually directed prompts. Intensive puts recurring work into proactive agents. MasterCourse connects the whole pathway and adds the Factory Capstone.

2 days

Intro

Learn to write a creative brief, explore distinct concept routes and evaluate them against the audience, brand and purpose.

Choose Intro to improve individual briefing, visual exploration and critique tasks. You direct each prompt and make the creative choices.

5 days

Intensive

Learn to build and supervise proactive agents for brief changes, research, concept preparation, feedback and asset checks, with version records and clear creative approval points.

Choose Intensive to assign recurring creative operations to proactive agents within defined limits. The five days cover curriculum days 3–7.

Create and test proactive AI agents for creative preparation. Name a role such as Campaign Studio, then hand suitable work to OpenAI Dots to keep creative preparation and revisions aligned with the accepted direction. Choose one run or a continuing responsibility, with approved connections, agreed reports and a clear way to pause or retire the work.

10 days

Selected

MasterCourse

Learn to connect creative prompts and proactive production agents into a Factory of proactive AI agent teams for strategy, concept development and delivery review, with final creative-director approval.

Choose MasterCourse for all ten days and the exclusive Capstone. Build and test a bounded campaign process using sample assets and simulated revisions.

Build a Factory of proactive AI agent teams for creative preparation. Use a Dot to coordinate continuing work across their handoffs and return coherent options, versioned revisions and unresolved creative choices. Test changing inputs, blocked work and a later restart. The director chooses the concept; authorized people approve client commitments and release.

Intensive is a five-day purchase, not a seven-day bundle. The three-day Capstone is available only inside the ten-day MasterCourse.

Live guidance · Continued reference

Come prepared. Keep what you learn.

Bring a computer, a reliable connection and a work example you are authorized to use. Sample or sanitized material lets you practice without introducing confidential source files.

Practice with guidance

Work through the assignments live, compare results and use trainer feedback to refine your prompts, proactive agent instructions and review standards.

Revisit your classes

Students have access to recordings of their classes in the members portal.

Specialist tools · Separate subscriptions

Tools serve the assignment.

Two specialist tools chosen for practical fit and an established learning ecosystem. Claude, OpenAI, Gemini and Open Source options support the prompt and proactive agent work. Specialist examples connect it to your field.

Midjourney

Generate concept images and compare visual directions against a brief.

Plan and access

Basic $10/month; Standard $30/month on monthly billing.

Private Stealth Mode is limited to Pro/Mega. Do not imply Basic includes private work or unlimited fast generation.

Higgsfield

Image and video generation for motion concepts, shot tests and creative alternatives.

Plan and access

Starter $19/month, billed annually, on the inspected pricing view.

Starter includes selected models. Credits, model access and concurrency vary. Vendor excludes MCP/CLI, Canvas and Supercomputer from the website-only unlimited/free-generation benefits.

Do I need my own software access?

Yes. Arrange full access to the required features before class, including suitable paid plans, usage credits and organization permissions. Software costs are separate from tuition. Free access may not cover every exercise.

How these tools support your course

Intro · Tasks

Use Midjourney for representative visual studies and Higgsfield for guided image or motion tests. Compare the outputs against the same audience, idea and creative brief.

Intensive · Proactive Agents

Prepare repeatable Midjourney and Higgsfield assignments with version records and review criteria. Execute through supported access or a guided manual handoff; do not assume an autonomous integration is available.

MasterCourse - Capstone · Factory

Coordinate Strategy and Insight, Concept and Production, and Delivery Review around permitted Midjourney and Higgsfield outputs. Test rejected assets, usage questions and creative-director approval before release.

Vendor information checked September 29, 2026. Plans and limits can change. Proactive Agents use supported connections or approved exported inputs; specialist subscriptions do not imply universal proactive agent integration. Human approval remains part of publishing, releasing work and professional decisions.

OpenAI Dots · Proactive agents at work

Hands-on proactive agent and Dots work starts in Intensive. Check Dots availability, supported connections and your organization’s permissions before class. You authorize each app or browser session; Dots does not inherit all your logins. Subscriptions and usage charges are separate from tuition. Some specialist work needs a reviewed export or an online local application.

Creative software, client libraries and review platforms need their own supported access. A cloud assignment does not automatically control every production application or clear the rights to an asset.

Before you choose

FAQ

Clear scope makes it easier to choose a course and arrive ready to work.

Which level should I choose?

Choose Intro to improve individual briefing, visual exploration and critique tasks. You direct each prompt and make the creative choices. Choose Intensive to assign recurring creative operations to proactive agents within defined limits. The five days cover curriculum days 3–7. Choose MasterCourse for all ten days and the exclusive Capstone. Build and test a bounded campaign process using sample assets and simulated revisions.

What does Factory mean?

A Factory coordinates supervised teams of proactive AI agents around a shared outcome. Each AI agent team has a defined responsibility, a deliverable and an acceptance check for the next handoff. You control permissions, review exceptions and approve release. The MasterCourse-only Capstone tests continuing cycles as well as individual runs.

Are recordings available?

Yes. Students can access recordings of their classes in the members portal.

How long is each class, and how many days do I attend?

This MasterCourse has 10 class days. Full Course lasts 6 hours each day, including lunch and two short breaks. Crash Course lasts 2 hours 30 minutes each day, including one short break. Choose one format for the whole course. Both cover the same topics; Full Course gives you more practice time. Check your selected dates for the exact start and end times in your time zone.

Which time zone will I see?

The class chooser detects your time zone automatically. Use Change time zone to select another location; the dates and hours update together.

Can Intro or Intensive tuition count toward MasterCourse?

The amount actually paid for Intro and/or Intensive can be credited once toward one MasterCourse enrollment within twelve months of each purchase. Intro and Intensive do not credit each other. No credit toward other programs, software or cash. Credit requests are reviewed against purchase records and eligibility; they are not an automatic checkout discount.

Full refund, transfer and credit policy

What happens if I miss a day?

A missed day has a guaranteed place on the same curriculum day in a later cohort, free of charge, within twelve months of the original cohort's last scheduled day. After this window, new enrollment uses the then-published fee; day credits have no cash value and cannot buy a different curriculum day. An attended day may be repeated without charge within the same twelve-month window, subject to space. One free transfer of the whole seat or its unused days to a later cohort, in either published format, without a reason or a price increase, within twelve months of the original cohort’s last scheduled day. A day already consumed on one format is consumed on both; unused curriculum days are portable across dates and formats.

Full refund, transfer and credit policy

What should I know before enrolling?

Full refund for a cancelled live program before its first scheduled session begins, including individual and group purchases and an approved MasterMind season. No refund after the purchased program starts, including dissatisfaction or absence, except for a session the provider fails to deliver. Statutory rights are unaffected. Partial attendance consumes the day under the published attendance rules. Read the full terms before choosing your class.

Full refund, transfer and credit policy

When do I start using Dots?

Intro teaches individual tasks, clear prompts and review. Intensive teaches you to create proactive agents, test their work and hand supported responsibilities to OpenAI Dots. MasterCourse adds a Factory of proactive AI agent teams with shared records and coordinated handoffs.

Can the work continue after I close my phone or computer?

A Dot has its own cloud computer and browser. When the assignment, files and tools are available there, it can work while your phone or computer is off. Always-on means available to continue the responsibility; it may wait for a schedule, input or approval and remains subject to access and usage limits. Work using local files or applications still needs that connected computer online with the ChatGPT app open.

How do I stay in control over time?

Give the Dot and its assignments recognizable names, keep approved context current, and agree what deserves a report. It can surface missing input, access or decisions. To pause or retire work, check active delegates and saved schedules separately; pausing the main conversation does not stop them all. Review access and inputs before resuming.

What material can I use for the cloud exercises?

Use licensed references and approved campaign material. Respect client confidentiality, embargoes and permissions for people’s likenesses. The Dot may prepare and organize work within its brief; concept selection, client commitments and public release remain with the authorized people.

Creative Director AI MasterCourse

Carry a strong idea all the way to delivery.

Connect creative proactive agents for prompts, recurring and a Factory of strategy, concept and delivery proactive AI agent teams around a sample campaign. Use ten class days to test the handoffs, carry revisions across the work and keep final creative approval with you.

Keep your attention on the idea. Learn to hand over the preparation, return to coherent options and direct the decisions that give the work its character. Build proactive agents that can carry the preparation forward between reviews, with Campaign Studio as a named role you can revisit.

Choose dates and enroll ↑

Additional information

Schedule

Daytime Standard, Crash Evening